Services

A clear framework for sponsorship decisions

Organisations face different sponsorship questions at different stages, from establishing value through to applying insight in live commercial decisions. Our services are structured to meet those needs, each focused on a specific aspect of sponsorship value while remaining part of a coherent whole.

Used individually or combined deliberately, they provide a clear, connected view of performance that supports pricing, renewal, investment and longer-term planning, rather than isolated analysis or one-off reporting.

Sponsorship Valuation

A clear, defensible view of what partnerships deliver in practice, supporting confident pricing, renewal, and investment decisions by showing where value is created, sustained, or at risk

Media Valuation

A consistent, comparable view of sponsorship exposure across broadcast, digital and social channels, enabling fair benchmarking, accountability and informed pricing discussions

Market Research

Evidence of how sponsorship influences audiences and behaviour, connecting activity to awareness, perception and intent to support better targeting, partner fit and commercial decisions

Desk Research

Context and direction drawn from existing evidence and benchmarks, helping focus effort early and support clearer decisions before deeper analysis is commissioned

Specialist Services

Focused, decision-led analysis for complex or non-standard sponsorship questions, where standard valuation or research approaches are not sufficient

Advisory & Consultancy

Ongoing support to apply insight in real commercial situations, ensuring evidence informs negotiation, planning and performance decisions rather than remaining static reporting

Platformation did a great job for MarkSetBot on this project. It really helped launch both our marketing and fundraising efforts. We highly recommend them!

Matthew Morin

Co-Founder and Director of External Affairs, MarkSetBot

A valuable partner offering constructive input and innovation from across the world of football and beyond.

Petr Zascherinsky

Chief Financial Officer, FC Zenit St. Petersburg

Platformation have provided great insight and recommendations across our broad, diverse portfolio of events and content.

Walter Böhm

Head of Content Acquisition & Partner Management, Red Bull Media House

Andrew’s experience and understanding of the field offered great confidence and the rigour they applied to such a complex challenge was best in class.

Fiona Fletcher-Smith

Executive Director, GLA

Andrew and his international network of suppliers delivered a comprehensive set of valuable insights.

Simon Thomas

Senior Advisor, Colgan Bauer

Resourceful and skilled, with a fantastic network and incredible experience. A valued and trusted business partner.

David Sim

Head of Football & Broadcast, CSM

Client Solutions

We support the different audiences involved in sponsorship decisions, each approaching value from a distinct perspective.

What they share is the need for credible, independent evidence to support confident commercial choices.

Discover Solutions

Agencies

Brands

Rights Holders

Agencies

Advising on, structuring, or activating sponsorship partnerships

Objective sponsorship insight to support confident Agency recommendations when value, pricing, or performance are challenged.

Brands

Investing in sponsorship to drive brand and commercial outcomes

We help Brands evaluate whether sponsorship investment is delivering value, connecting ROI, exposure and impact to support confident, evidence-led decisions.

Rights Holders

Owning, managing, or commercialising sponsorship rights

Rights Holders are responsible for maximising the value of sponsorship assets while balancing pricing, renewal and long-term partner relationships. Understanding what assets deliver in practice, and how that value stands up in negotiation, is essential.

Delivered Work

We provide independent analysis to rights holders, brands and agencies on sponsorship decisions where evidence must be clear, credible, and commercially grounded, and able to withstand both internal and external scrutiny.

Tracking how senior sponsorship decision-makers think, invest and respond to emerging trends through longitudinal research since 2018.

Establishing a clear view of sponsorship value to support planning and negotiations ahead of market entry.

Understanding sponsorship value and audiences across flagship aquatic events to support future commercial planning.

Using market analysis to support planning and fundraising ahead of wider market entry.

Using global audience research to inform early planning and commercial discussions.

Ongoing media insight and broadcast support to strengthen sponsor value and global distribution.

Evaluating naming rights value to support planning and funding of a new stadium.

Developing a defensible framework for sponsorship valuation under Financial Fair Play

View Work

Insights and Analysis

Our Insights bring together research, reporting and observations, from our work across sponsorship, media, and events. They range from structured reports to practical commentary, focused on understanding what is happening, why it matters, and how evidence should be interpreted.