Solutions
Insight by responsibility
Sponsorship decisions are made within different commercial and organisational contexts.
Rights Holders, Brands and Agencies approach value from different angles, but all rely on credible, independent evidence to support confident commercial decisions.
Our client solutions are built around these perspectives. Each reflects the priorities of its audience, while remaining grounded in a single, consistent view of sponsorship performance.
Agencies operate at the intersection of strategy, activation, and commercial delivery, where recommendations are increasingly scrutinised.
Independent analysis helps Agencies compare assets, assess performance, and justify decisions with confidence.
By translating complex sponsorship data into clear, credible insight, this work strengthens evaluation, planning, and client advice at the moments it matters most.
Brands need confidence that their sponsorship investment is delivering meaningful impact
We evaluate performance beyond exposure, connecting sponsorship activity to audiences, perception, and outcomes.
This supports clearer comparison across assets, stronger justification of spend, and better informed investment decisions.
Rights Holders need a clear, defensible view of sponsorship performance beyond surface exposure. Visible delivery rarely tells the full story, particularly when pricing, renewal or commercial discussions are under scrutiny.
Independent analysis helps quantify both tangible and less visible value, identify where commercial potential is being realised or missed, and provide robust evidence to support confident pricing, renewal and negotiation decisions.
Platformation did a great job for MarkSetBot on this project. It really helped launch both our marketing and fundraising efforts. We highly recommend them!
Matthew Morin
A valuable partner offering constructive input and innovation from across the world of football and beyond.
Petr Zascherinsky
Platformation have provided great insight and recommendations across our broad, diverse portfolio of events and content.
Walter Böhm
Andrew’s experience and understanding of the field offered great confidence and the rigour they applied to such a complex challenge was best in class.
Fiona Fletcher-Smith
Andrew and his international network of suppliers delivered a comprehensive set of valuable insights.
Simon Thomas
Resourceful and skilled, with a fantastic network and incredible experience. A valued and trusted business partner.
David Sim
Our Services
We support organisations at different stages of the sponsorship lifecycle, from understanding value to applying insight in practice. Each service addresses a specific question, while together they provide a clear, connected view of sponsorship performance.
Delivered Work
We provide independent analysis to rights holders, brands and agencies on sponsorship decisions where evidence must be clear, credible, and commercially grounded, and able to withstand both internal and external scrutiny.
Insights and Analysis
Our Insights bring together research, reporting and observations, from our work across sponsorship, media, and events. They range from structured reports to practical commentary, focused on understanding what is happening, why it matters, and how evidence should be interpreted.
Will 2026 be a turning point for Super League’s TV rights?
An in-depth look at the growing gap between Super League and Prem Rugby broadcast valuations, and why market structure, not audience demand, is driving the difference.
SailGP’s winning formula: The power of branding
An analysis of SailGP’s team model and why national identity, combined with sponsor branding, delivers value for fans and partners.
Revisiting the Elimination Mile
A look at why alternative formats are quietly re-emerging in athletics, and whether the Elimination Mile could offer a low-risk way to deepen fan engagement.
The forgotten maths that transformed sport
Can competition format drive audience growth? Using Speedway as a case study, this piece explores whether a forgotten mathematical framework still has relevance today.