Work
Evidence in action
We work with Rights Holders, Brands, and Agencies on sponsorship decisions where evidence needs to be clear, credible and able to stand up to scrutiny. These decisions vary in scale and complexity, from early planning through to situations where assumptions are tested and challenged.
The examples below show how our insight is applied in practice across different contexts, using consistent evidence to support confident commercial judgement rather than opinion or precedent.
Platformation did a great job for MarkSetBot on this project. It really helped launch both our marketing and fundraising efforts. We highly recommend them!
Matthew Morin
A valuable partner offering constructive input and innovation from across the world of football and beyond.
Petr Zascherinsky
Platformation have provided great insight and recommendations across our broad, diverse portfolio of events and content.
Walter Böhm
Andrew’s experience and understanding of the field offered great confidence and the rigour they applied to such a complex challenge was best in class.
Fiona Fletcher-Smith
Andrew and his international network of suppliers delivered a comprehensive set of valuable insights.
Simon Thomas
Resourceful and skilled, with a fantastic network and incredible experience. A valued and trusted business partner.
David Sim
Insights and Analysis
Our Insights bring together research, reporting and observations, from our work across sponsorship, media, and events. They range from structured reports to practical commentary, focused on understanding what is happening, why it matters, and how evidence should be interpreted.
How to define value in modern sponsorship
Boards want evidence. Stakeholders see value differently. Our framework for defining sponsorship value around purpose, performance and efficiency brings clarity before the contract is signed.
Will 2026 be a turning point for Super League’s TV rights?
An in-depth look at the growing gap between Super League and Prem Rugby broadcast valuations, and why market structure, not audience demand, is driving the difference.
Turning insight into action
Most sponsorship teams have plenty of data. Far fewer have insight that changes decisions. We examine the gap, and more importantly, and how to close it.
The hidden costs of poor evaluation
Most sponsorship bias isn’t deliberate. It’s human nature. We examine the pressures quietly shaping evaluation, and the structures that protect decisions from the consequences.