Work
Evidence in action
We work with Rights Holders, Brands, and Agencies on sponsorship decisions where evidence needs to be clear, credible and able to stand up to scrutiny. These decisions vary in scale and complexity, from early planning through to situations where assumptions are tested and challenged.
The examples below show how our insight is applied in practice across different contexts, using consistent evidence to support confident commercial judgement rather than opinion or precedent.
Platformation did a great job for MarkSetBot on this project. It really helped launch both our marketing and fundraising efforts. We highly recommend them!
Matthew Morin
A valuable partner offering constructive input and innovation from across the world of football and beyond.
Petr Zascherinsky
Platformation have provided great insight and recommendations across our broad, diverse portfolio of events and content.
Walter Böhm
Andrew’s experience and understanding of the field offered great confidence and the rigour they applied to such a complex challenge was best in class.
Fiona Fletcher-Smith
Andrew and his international network of suppliers delivered a comprehensive set of valuable insights.
Simon Thomas
Resourceful and skilled, with a fantastic network and incredible experience. A valued and trusted business partner.
David Sim
Insights and Analysis
Our Insights bring together research, reporting and observations, from our work across sponsorship, media, and events. They range from structured reports to practical commentary, focused on understanding what is happening, why it matters, and how evidence should be interpreted.
96 grounds, 37 names: how the big five handle naming rights
Stadium naming rights sit on 37 of the 96 grounds in Europe’s big five football leagues, and Germany accounts for 15 of them. We counted…
The Middle East Exchange: Capital Out, Sporting Value In
Middle East sports sponsorship is now a two-way exchange: capital flows out of the Gulf into world sport, and sporting value flows back. Three markets…
Golf Sponsorship: What the Numbers Actually Show
Golf reaches a bigger, wealthier and more commercially useful audience than most brands assume. The harder question isn’t whether to be in the sport. It’s…
SDMS 2026: The Full Picture
About the sponsorship decision maker survey Five findings from the Sponsorship Decision Maker Survey 2026. Seen together, they describe a market that has decided where…