Advisory & Consultancy
Applying insight to real commercial decisions
Advisory and consultancy supports organisations in applying sponsorship insight to real commercial situations.
We work alongside teams through ongoing reviews, planning sessions, workshops and advisory support. The focus is on helping decision makers interpret evidence, test assumptions and act with confidence.
This work ensures insight is translated into practical outcomes, rather than remaining static reporting.
Support beyond the analysis
We work alongside teams to apply sponsorship insight to negotiations, planning and performance, so evidence continues to guide decisions as circumstances change.
Use cases
- Supporting negotiation or renewal discussions with applied insight and commercial judgement
- Translating insight into strategy and planning so evidence informs real decisions
- Aligning stakeholders around shared evidence rather than opinion or assumption
- Reviewing performance and refining approach as conditions, partners or priorities change
- Maintaining continuity across sponsorship cycles so insight builds over time rather than resetting
Proven outcomes
- Ongoing access to analytical and commercial expertise
- Structured focus for complex decisions
- Insight that remains live and relevant
Delivery model
Advisory and consultancy builds on sponsorship valuation and analysis, using evidence and experienced judgement to support better decisions over time.
Platformation did a great job for MarkSetBot on this project. It really helped launch both our marketing and fundraising efforts. We highly recommend them!
Matthew Morin
A valuable partner offering constructive input and innovation from across the world of football and beyond.
Petr Zascherinsky
Platformation have provided great insight and recommendations across our broad, diverse portfolio of events and content.
Walter Böhm
Andrew’s experience and understanding of the field offered great confidence and the rigour they applied to such a complex challenge was best in class.
Fiona Fletcher-Smith
Andrew and his international network of suppliers delivered a comprehensive set of valuable insights.
Simon Thomas
Resourceful and skilled, with a fantastic network and incredible experience. A valued and trusted business partner.
David Sim
Client Solutions
We support the different audiences involved in sponsorship decisions, each approaching value from a distinct perspective.
What they share is the need for credible, independent evidence to support confident commercial choices.
Advising on, structuring, or activating sponsorship partnerships
Objective sponsorship insight to support confident Agency recommendations when value, pricing, or performance are challenged.
Investing in sponsorship to drive brand and commercial outcomes
We help Brands evaluate whether sponsorship investment is delivering value, connecting ROI, exposure and impact to support confident, evidence-led decisions.
Owning, managing, or commercialising sponsorship rights
Rights Holders are responsible for maximising the value of sponsorship assets while balancing pricing, renewal and long-term partner relationships. Understanding what assets deliver in practice, and how that value stands up in negotiation, is essential.
Delivered Work
We provide independent analysis to rights holders, brands and agencies on sponsorship decisions where evidence must be clear, credible, and commercially grounded, and able to withstand both internal and external scrutiny.
Insights and Analysis
Our Insights bring together research, reporting and observations, from our work across sponsorship, media, and events. They range from structured reports to practical commentary, focused on understanding what is happening, why it matters, and how evidence should be interpreted.
How to define value in modern sponsorship
Boards want evidence. Stakeholders see value differently. Our framework for defining sponsorship value around purpose, performance and efficiency brings clarity before the contract is signed.
Will 2026 be a turning point for Super League’s TV rights?
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Turning insight into action
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The hidden costs of poor evaluation
Most sponsorship bias isn't deliberate. It's human nature. We examine the pressures quietly shaping evaluation, and the structures that protect decisions from the consequences.