Media Valuation
A clear view of sponsorship exposure
Media valuation measures the value of exposure delivered through broadcast, digital and social channels.
We analyse where and how often sponsorship assets appear, who sees them, and the context in which they are viewed. This allows us to calculate fair media value that reflects sponsorship delivery, rather than treating it as direct advertising.
This analysis provides a robust, comparable input into sponsorship decision making. It supports performance review, benchmarking and justification, while recognising that exposure alone does not explain full partnership value.
A consistent view you can rely on
Our media valuation supports review, comparison and pricing discussions where exposure needs to be measured consistently and explained clearly.
Use cases
- Reviewing sponsorship performance after delivery to assess exposure across channels
- Comparing assets, events or markets using consistent, comparable measures
- Supporting renewal or pricing discussions with an objective view of delivered exposure
- Establishing consistent benchmarks across portfolios, regions or time periods
- Providing evidence for internal or external reporting that stands up to scrutiny
Proven outcomes
- A clear view of exposure and reach
- Comparable media value across channels and markets
- Structured outputs that enable commercial review and discussion
Delivery model
Media valuation is delivered through Platformetrix, our proprietary analytics system, which measures broadcast, digital and social exposure and provides a consistent, comparable view of sponsorship delivery across channels and markets.
Platformation did a great job for MarkSetBot on this project. It really helped launch both our marketing and fundraising efforts. We highly recommend them!
Matthew Morin
A valuable partner offering constructive input and innovation from across the world of football and beyond.
Petr Zascherinsky
Platformation have provided great insight and recommendations across our broad, diverse portfolio of events and content.
Walter Böhm
Andrew’s experience and understanding of the field offered great confidence and the rigour they applied to such a complex challenge was best in class.
Fiona Fletcher-Smith
Andrew and his international network of suppliers delivered a comprehensive set of valuable insights.
Simon Thomas
Resourceful and skilled, with a fantastic network and incredible experience. A valued and trusted business partner.
David Sim
Client Solutions
We support the different audiences involved in sponsorship decisions, each approaching value from a distinct perspective.
What they share is the need for credible, independent evidence to support confident commercial choices.
Advising on, structuring, or activating sponsorship partnerships
Objective sponsorship insight to support confident Agency recommendations when value, pricing, or performance are challenged.
Investing in sponsorship to drive brand and commercial outcomes
We help Brands evaluate whether sponsorship investment is delivering value, connecting ROI, exposure and impact to support confident, evidence-led decisions.
Owning, managing, or commercialising sponsorship rights
Rights Holders are responsible for maximising the value of sponsorship assets while balancing pricing, renewal and long-term partner relationships. Understanding what assets deliver in practice, and how that value stands up in negotiation, is essential.
Delivered Work
We provide independent analysis to rights holders, brands and agencies on sponsorship decisions where evidence must be clear, credible, and commercially grounded, and able to withstand both internal and external scrutiny.
Insights and Analysis
Our Insights bring together research, reporting and observations, from our work across sponsorship, media, and events. They range from structured reports to practical commentary, focused on understanding what is happening, why it matters, and how evidence should be interpreted.
How to define value in modern sponsorship
Boards want evidence. Stakeholders see value differently. Our framework for defining sponsorship value around purpose, performance and efficiency brings clarity before the contract is signed.
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