Work
Evidence in action
We work with Rights Holders, Brands, and Agencies on sponsorship decisions where evidence needs to be clear, credible and able to stand up to scrutiny. These decisions vary in scale and complexity, from early planning through to situations where assumptions are tested and challenged.
The examples below show how our insight is applied in practice across different contexts, using consistent evidence to support confident commercial judgement rather than opinion or precedent.
Platformation did a great job for MarkSetBot on this project. It really helped launch both our marketing and fundraising efforts. We highly recommend them!
Matthew Morin
A valuable partner offering constructive input and innovation from across the world of football and beyond.
Petr Zascherinsky
Platformation have provided great insight and recommendations across our broad, diverse portfolio of events and content.
Walter Böhm
Andrew’s experience and understanding of the field offered great confidence and the rigour they applied to such a complex challenge was best in class.
Fiona Fletcher-Smith
Andrew and his international network of suppliers delivered a comprehensive set of valuable insights.
Simon Thomas
Resourceful and skilled, with a fantastic network and incredible experience. A valued and trusted business partner.
David Sim
Insights and Analysis
Our Insights bring together research, reporting and observations, from our work across sponsorship, media, and events. They range from structured reports to practical commentary, focused on understanding what is happening, why it matters, and how evidence should be interpreted.
What Are You Actually Buying When You Commission a Sponsorship Valuation?
Sponsorship valuation is our flagship service. We’ve done it for years, at the highest levels of the industry, for some of the most consequential partnerships…
The other World Cup: what a week at the Gothia Cup taught us about the real value of youth football
This summer, while much of the world was watching the FIFA World Cup unfold across the United States, Mexico and Canada, my family and I…
What the 2026 World Cup is quietly telling us about the commercial future of sport
Amongst all the noise surrounding this year’s World Cup, with its naming rights controversies, hydration break furore and geopolitical fault lines, two rather quieter stories…
Is Strade Bianche Now Cycling’s Sixth Monument?
Global interest in cycling is estimated at 651.7 million with Europe remaining the cultural heartland of cycling. 113.8 million Europeans show an interest in cycling;…