Insights
Understanding what the evidence shows
Our insights bring together analysis, reporting and observation from our work across sponsorship, entertainment, media, and events.
They range from structured reports and data-led analysis to practical commentary and field observations, focused on understanding what is happening, why it matters, and how evidence should be interpreted.
The emphasis is on clarity rather than opinion. We share material that helps Rights Holders, Brands and Agencies make sense of activity, performance and context, and use evidence more confidently in their decision making.
Brand equity under the spotlight
Exposure matters, but two thirds of sponsorship decision makers prioritise intellectual property above all else. Are rights holders missing their single most valuable commercial asset?
Global MMK announces cooperation with Platformation
Platformation and Global MMK have agreed a global cooperation deal, combining sponsorship insight with proprietary media data and analysis for brands and rights holders in sport.
Growing Golf: The importance of equality in opportunity
The Solheim Cup, a landmark BBC deal and rising participation interest – this may be the year women’s golf finally starts to claim its commercial ground.
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Platformation did a great job for MarkSetBot on this project. It really helped launch both our marketing and fundraising efforts. We highly recommend them!
Matthew Morin
A valuable partner offering constructive input and innovation from across the world of football and beyond.
Petr Zascherinsky
Platformation have provided great insight and recommendations across our broad, diverse portfolio of events and content.
Walter Böhm
Andrew’s experience and understanding of the field offered great confidence and the rigour they applied to such a complex challenge was best in class.
Fiona Fletcher-Smith
Andrew and his international network of suppliers delivered a comprehensive set of valuable insights.
Simon Thomas
Resourceful and skilled, with a fantastic network and incredible experience. A valued and trusted business partner.
David Sim
Our Services
We support organisations at different stages of the sponsorship lifecycle, from understanding value to applying insight in practice. Each service addresses a specific question, while together they provide a clear, connected view of sponsorship performance.
Delivered Work
We provide independent analysis to rights holders, brands and agencies on sponsorship decisions where evidence must be clear, credible, and commercially grounded, and able to withstand both internal and external scrutiny.
Client Solutions
We support the different audiences involved in sponsorship decisions, each approaching value from a distinct perspective.
What they share is the need for credible, independent evidence to support confident commercial choices.
Advising on, structuring, or activating sponsorship partnerships
Objective sponsorship insight to support confident Agency recommendations when value, pricing, or performance are challenged.
Investing in sponsorship to drive brand and commercial outcomes
We help Brands evaluate whether sponsorship investment is delivering value, connecting ROI, exposure and impact to support confident, evidence-led decisions.
Owning, managing, or commercialising sponsorship rights
Rights Holders are responsible for maximising the value of sponsorship assets while balancing pricing, renewal and long-term partner relationships. Understanding what assets deliver in practice, and how that value stands up in negotiation, is essential.