Insight
Global MMK announces cooperation with Platformation
Global MMK GmbH and Platformation Enterprise Services Ltd. are pleased to announce the signing of a global cooperation deal and alliance, which will see the two organisations combine their respective strengths in client acquisition, project management and general strategic direction.
Global MMK is a leading provider of media data and analysis in the field of sports worldwide. With a proprietary software and platform for data processing and management, we are able to provide state-of-the-art broadcast information, consulting services and exclusive insights into the sports media industry, and so far, have served clients as diverse as the NBA, MLB, Bundesliga, Ligue 1 or Red Bull Media House.
Platformation provides premium consultancy and strategic insight for brands and rights holders in sports and entertainment. With extensive experience in sponsorship, media and fan engagement, as well as a wide-reaching market insight and access, Platformation consults and adds value to clients i.e. CAA11/UEFA, SailGP, the IOC, Red Bull, Tottenham Hotspur and Racing Point, in terms of their strategic and pragmatic commercialisation of assets and IP.
The combination of cutting-edge data generation and processing, together with experienced insight and market knowledge presents a powerful proposition for clients. The ability to objectively understand your platform together with best practice guidance for optimisation and market execution is essential for cut through in a crowded sport and sponsorship environment.
“Having experienced at first hand, the facilities and infrastructure at Global MMK, we are delighted to work with them going forward and offer a consolidated service to the market. The experience and systems that the team have built up provides a state of the art solution that has been developed to cope with and master the flux and rapid change of the media landscape. I am convinced that our clients would benefit from the user friendly front-end solutions and adaptable project tools that Global MMK have developed, and I look forward to boosting our services to a higher level through our partnership. ”, said Andrew Walsh, C.E.O. of Platformation Enterprise Services.
“In addition to our extensive experience in consulting, media research and monitoring in various areas of our clients’ businesses, Platformation also brings a wealth of experience, a high level of expertise and market knowledge as well as an extensive industry network,” said Marc Rapparlié, C.E.O. and founder of Global MMK. “We look forward to working together to develop advanced and customized solutions for monitoring, navigating and optimizing our customers’ global coverage and exposure. We believe that our platforms and data delivery can add value to our current and future customers by understanding the needs of the biggest names in sports and entertainment”.
About Global MMK:
Founded in 2005 by Mr. Marc Rapparlie, Global MMK is headquartered in Heidelberg, Germany.
The company has positioned itself as a service provider and value creator which specialised in the sports and entertainment industry, by providing top-quality broadcast information, exclusive insights and in-depth market analyses. Together with its tailor-made solutions and company-developed platforms and tools, Global MMK’s expertise in media monitoring, research and consultancy have been proven beneficial to numerous giants in the field, i.e. the NBA, MLB, Bundesliga, Ligue 1 or Red Bull Media House.
Throughout the years, Global MMK has set up offshore units and offices in Croatia (Zagreb), the UK (Oxfordshire), the USA (New Jersey), China (Xiamen and Hong Kong SAR) and France where each focuses on the development of respected markets and regions, per the path to reach its vision through organic growth.
If you’re working through a sponsorship question that needs clear, credible evidence, we’d welcome a conversation. Contact us to find out how Platformation can help.
You may also like...
Turning insight into action
Most sponsorship teams have plenty of data. Far fewer have insight that changes decisions. We examine the gap, and more importantly, and how to close...
The hidden costs of poor evaluation
Most sponsorship bias isn't deliberate. It's human nature. We examine the pressures quietly shaping evaluation, and the structures that protect decisions from the consequences.
Why media value alone is not enough
Precise logo capture. Confident charts. But visibility is not the same as value. We examine the commercial risks of relying on media value alone.
SailGP’s winning formula: The power of branding
An analysis of SailGP’s team model and why national identity, combined with sponsor branding, delivers value for fans and partners.
Platformation did a great job for MarkSetBot on this project. It really helped launch both our marketing and fundraising efforts. We highly recommend them!
Matthew Morin
A valuable partner offering constructive input and innovation from across the world of football and beyond.
Petr Zascherinsky
Platformation have provided great insight and recommendations across our broad, diverse portfolio of events and content.
Walter Böhm
Andrew’s experience and understanding of the field offered great confidence and the rigour they applied to such a complex challenge was best in class.
Fiona Fletcher-Smith
Andrew and his international network of suppliers delivered a comprehensive set of valuable insights.
Simon Thomas
Resourceful and skilled, with a fantastic network and incredible experience. A valued and trusted business partner.
David Sim
Our Services
We support organisations at different stages of the sponsorship lifecycle, from understanding value to applying insight in practice. Each service addresses a specific question, while together they provide a clear, connected view of sponsorship performance.
