Insights
Understanding what the evidence shows
Our insights bring together analysis, reporting and observation from our work across sponsorship, entertainment, media, and events.
They range from structured reports and data-led analysis to practical commentary and field observations, focused on understanding what is happening, why it matters, and how evidence should be interpreted.
The emphasis is on clarity rather than opinion. We share material that helps Rights Holders, Brands and Agencies make sense of activity, performance and context, and use evidence more confidently in their decision making.
How to define value in modern sponsorship
Boards want evidence. Stakeholders see value differently. Our framework for defining sponsorship value around purpose, performance and efficiency brings clarity before the contract is signed.
Will 2026 be a turning point for Super League’s TV rights?
An in-depth look at the growing gap between Super League and Prem Rugby broadcast valuations, and why market structure, not audience demand, is driving the difference.
Turning insight into action
Most sponsorship teams have plenty of data. Far fewer have insight that changes decisions. We examine the gap, and more importantly, and how to close it.
The hidden costs of poor evaluation
Most sponsorship bias isn’t deliberate. It’s human nature. We examine the pressures quietly shaping evaluation, and the structures that protect decisions from the consequences.
Why media value alone is not enough
Precise logo capture. Confident charts. But visibility is not the same as value. We examine the commercial risks of relying on media value alone.
SailGP’s winning formula: The power of branding
An analysis of SailGP’s team model and why national identity, combined with sponsor branding, delivers value for fans and partners.
Golf finally sounds like fun
TGL – “Tomorrow’s Golf League” – reimagines golf with teams, noise and pace, creating a faster, more engaging format built for spectators and modern audiences.
Revisiting the Elimination Mile
A look at why alternative formats are quietly re-emerging in athletics, and whether the Elimination Mile could offer a low-risk way to deepen fan engagement.
The video-gamification of broadcast presentation
Baller League engages fans with player attributes and digital-first broadcast. One simple tweak could deepen engagement and unlock new commercial value.
Power Plays and Pacific Politics: The Strategic Stakes Behind PNG’s NRL Entry
A rugby league franchise with a geopolitical clause at its centre. The PNG-NRL deal shows why sponsorship value can no longer be assessed on commercial metrics alone.
The forgotten maths that transformed sport
Can competition format drive audience growth? Using Speedway as a case study, this piece explores whether a forgotten mathematical framework still has relevance today.
Brand equity under the spotlight
Exposure matters, but two thirds of sponsorship decision makers prioritise intellectual property above all else. Are rights holders missing their single most valuable commercial asset?
Platformation did a great job for MarkSetBot on this project. It really helped launch both our marketing and fundraising efforts. We highly recommend them!
Matthew Morin
A valuable partner offering constructive input and innovation from across the world of football and beyond.
Petr Zascherinsky
Platformation have provided great insight and recommendations across our broad, diverse portfolio of events and content.
Walter Böhm
Andrew’s experience and understanding of the field offered great confidence and the rigour they applied to such a complex challenge was best in class.
Fiona Fletcher-Smith
Andrew and his international network of suppliers delivered a comprehensive set of valuable insights.
Simon Thomas
Resourceful and skilled, with a fantastic network and incredible experience. A valued and trusted business partner.
David Sim
Our Services
We support organisations at different stages of the sponsorship lifecycle, from understanding value to applying insight in practice. Each service addresses a specific question, while together they provide a clear, connected view of sponsorship performance.
Delivered Work
We provide independent analysis to rights holders, brands and agencies on sponsorship decisions where evidence must be clear, credible, and commercially grounded, and able to withstand both internal and external scrutiny.
Client Solutions
We support the different audiences involved in sponsorship decisions, each approaching value from a distinct perspective.
What they share is the need for credible, independent evidence to support confident commercial choices.
Advising on, structuring, or activating sponsorship partnerships
Objective sponsorship insight to support confident Agency recommendations when value, pricing, or performance are challenged.
Investing in sponsorship to drive brand and commercial outcomes
We help Brands evaluate whether sponsorship investment is delivering value, connecting ROI, exposure and impact to support confident, evidence-led decisions.
Owning, managing, or commercialising sponsorship rights
Rights Holders are responsible for maximising the value of sponsorship assets while balancing pricing, renewal and long-term partner relationships. Understanding what assets deliver in practice, and how that value stands up in negotiation, is essential.