Work
Evidence in action
We work with Rights Holders, Brands, and Agencies on sponsorship decisions where evidence needs to be clear, credible and able to stand up to scrutiny. These decisions vary in scale and complexity, from early planning through to situations where assumptions are tested and challenged.
The examples below show how our insight is applied in practice across different contexts, using consistent evidence to support confident commercial judgement rather than opinion or precedent.
Platformation did a great job for MarkSetBot on this project. It really helped launch both our marketing and fundraising efforts. We highly recommend them!
Matthew Morin
A valuable partner offering constructive input and innovation from across the world of football and beyond.
Petr Zascherinsky
Platformation have provided great insight and recommendations across our broad, diverse portfolio of events and content.
Walter Böhm
Andrew’s experience and understanding of the field offered great confidence and the rigour they applied to such a complex challenge was best in class.
Fiona Fletcher-Smith
Andrew and his international network of suppliers delivered a comprehensive set of valuable insights.
Simon Thomas
Resourceful and skilled, with a fantastic network and incredible experience. A valued and trusted business partner.
David Sim
Insights and Analysis
Our Insights bring together research, reporting and observations, from our work across sponsorship, media, and events. They range from structured reports to practical commentary, focused on understanding what is happening, why it matters, and how evidence should be interpreted.
Will 2026 be a turning point for Super League’s TV rights?
An in-depth look at the growing gap between Super League and Prem Rugby broadcast valuations, and why market structure, not audience demand, is driving the difference.
SailGP’s winning formula: The power of branding
An analysis of SailGP’s team model and why national identity, combined with sponsor branding, delivers value for fans and partners.
Revisiting the Elimination Mile
A look at why alternative formats are quietly re-emerging in athletics, and whether the Elimination Mile could offer a low-risk way to deepen fan engagement.
The forgotten maths that transformed sport
Can competition format drive audience growth? Using Speedway as a case study, this piece explores whether a forgotten mathematical framework still has relevance today.