Agencies
Strengthening sponsorship advice
Agencies sit between Brands and Rights Holders, balancing strategy, activation, and commercial pressure. That role increasingly requires insight that stands up to scrutiny, not just familiar metrics or assumptions.
Clients expect clear recommendations in complex situations. Comparisons are harder. Value is challenged. Decisions need to be defended. Agencies need independent evidence that supports judgement, sharpens evaluation, and reinforces advice.
We help Agencies back confident recommendations with credible evidence, translating complex sponsorship data into insight that both they and their clients can trust.
Independent insight
Our work supports agency recommendations where clarity, comparison and accountability matter.
Use cases
- Developing or stress-testing sponsorship strategy or proposals
- Comparing assets, partnerships or portfolios under client scrutiny
- Supporting renewal, pricing or negotiation discussions
- Reviewing activation effectiveness beyond surface metrics
- Strengthening the evidence behind client recommendations
Proven outcomes
- More confident, defensible advice to clients
- Clearer evaluation of sponsorship performance and value
- Stronger alignment between strategy, activation, and outcomes
Engagement model
- Independent analysis that complements existing strategy
- Designed to slot into live client work
- Built to support, not replace, agency judgement
Platformation did a great job for MarkSetBot on this project. It really helped launch both our marketing and fundraising efforts. We highly recommend them!
Matthew Morin
A valuable partner offering constructive input and innovation from across the world of football and beyond.
Petr Zascherinsky
Platformation have provided great insight and recommendations across our broad, diverse portfolio of events and content.
Walter Böhm
Andrew’s experience and understanding of the field offered great confidence and the rigour they applied to such a complex challenge was best in class.
Fiona Fletcher-Smith
Andrew and his international network of suppliers delivered a comprehensive set of valuable insights.
Simon Thomas
Resourceful and skilled, with a fantastic network and incredible experience. A valued and trusted business partner.
David Sim
Our Services
We support organisations at different stages of the sponsorship lifecycle, from understanding value to applying insight in practice. Each service addresses a specific question, while together they provide a clear, connected view of sponsorship performance.
Delivered Work
We provide independent analysis to rights holders, brands and agencies on sponsorship decisions where evidence must be clear, credible, and commercially grounded, and able to withstand both internal and external scrutiny.
Insights and Analysis
Our Insights bring together research, reporting and observations, from our work across sponsorship, media, and events. They range from structured reports to practical commentary, focused on understanding what is happening, why it matters, and how evidence should be interpreted.
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