Specialist Services
When sponsorship questions fall outside standard models
Specialist services support situations where a specific commercial question requires a bespoke response.
This may include benchmarking across sponsorship portfolios, pricing models for new or evolving assets, evaluation of community or purpose-led partnerships, or expert and stakeholder interviews supported by structured analysis.
Each engagement is shaped around the decision at hand, drawing on the most relevant data, methods and experience rather than forcing a standard model to fit.
Confidence in complex questions
We help organisations work through non-standard or unusual sponsorship questions with focused analysis that supports clear, defensible decisions.
Use cases
- Addressing complex or non-standard sponsorship questions that sit outside standard valuation frameworks
- Developing pricing for new or evolving assets where benchmarks are limited or emerging
- Comparing performance across portfolios or markets when standard comparisons are not sufficient
- Evaluating purpose-led or community partnerships where value is not captured by exposure alone
- Adding expert perspective to commercial decisions through structured analysis and experienced judgement
Proven outcomes
- Analysis tailored to your specific question
- Clear outputs that ground decision making
- Insight that integrates with wider valuation and advisory work
Delivery model
Specialist services combine tailored analysis, relevant data sources and experienced judgement to address specific commercial questions that sit outside standard valuation frameworks.
Platformation did a great job for MarkSetBot on this project. It really helped launch both our marketing and fundraising efforts. We highly recommend them!
Matthew Morin
A valuable partner offering constructive input and innovation from across the world of football and beyond.
Petr Zascherinsky
Platformation have provided great insight and recommendations across our broad, diverse portfolio of events and content.
Walter Böhm
Andrew’s experience and understanding of the field offered great confidence and the rigour they applied to such a complex challenge was best in class.
Fiona Fletcher-Smith
Andrew and his international network of suppliers delivered a comprehensive set of valuable insights.
Simon Thomas
Resourceful and skilled, with a fantastic network and incredible experience. A valued and trusted business partner.
David Sim
Client Solutions
We support the different audiences involved in sponsorship decisions, each approaching value from a distinct perspective.
What they share is the need for credible, independent evidence to support confident commercial choices.
Advising on, structuring, or activating sponsorship partnerships
Objective sponsorship insight to support confident Agency recommendations when value, pricing, or performance are challenged.
Investing in sponsorship to drive brand and commercial outcomes
We help Brands evaluate whether sponsorship investment is delivering value, connecting ROI, exposure and impact to support confident, evidence-led decisions.
Owning, managing, or commercialising sponsorship rights
Rights Holders are responsible for maximising the value of sponsorship assets while balancing pricing, renewal and long-term partner relationships. Understanding what assets deliver in practice, and how that value stands up in negotiation, is essential.
Delivered Work
We provide independent analysis to rights holders, brands and agencies on sponsorship decisions where evidence must be clear, credible, and commercially grounded, and able to withstand both internal and external scrutiny.
Insights and Analysis
Our Insights bring together research, reporting and observations, from our work across sponsorship, media, and events. They range from structured reports to practical commentary, focused on understanding what is happening, why it matters, and how evidence should be interpreted.
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