SailGP’s Winning Formula: The Power of National Branding - BLOG SailGP’s Winning Formula: The Power of National Branding How co-branded national teams give fans identity – and sponsors meaningful IP SailGP’s approach to team identity feels obvious. Each team competes under a national flag, co-branded with a major sponsor: Emirates Great Britain, Red Bull Italy, Tommy Hilfiger USA. It seems like the kind of […]
Golf Finally Sounds Like Fun - BLOG Golf Finally Sounds Like Fun “Tomorrow’s Golf League” (short TGL) brings noise, teams, drama — and it’s exactly what the sport needs When I watched the TGL Night Four, the event the tech didn’t grab me first — the sound did. Fans reacting. Players talking. It didn’t feel like a golf broadcast. It felt […]
Revisiting the Elimination Mile - BLOG Revisiting the Elimination Mile Why One Forgotten Format Might Still Have a Future in Modern Athletics Track and field rarely changes overnight. But in recent years, there’s been a quiet shift in how the sport approaches its product. Long defined by tradition, athletics is beginning to explore new formats — not to replace its […]
The Video-Gamification of Broadcast Presentation - BLOG The Video-Gamification of Broadcast Presentation How the Baller League Is Tearing Up the Rulebook to Engage New Fans – and What Other Leagues Can Learn The Baller League has launched its UK edition – a 6-a-side format with fast-paced games, influencer-owned teams, and a digital-first broadcast strategy. A proven model from Germany; the UK […]
Power Plays and Pacific Politics: The Strategic Stakes Behind PNG’s NRL Entry - BLOG Power Plays and Pacific Politics: The Strategic Stakes Behind PNG’s NRL Entry Papua New Guinea (PNG) is joining the National Rugby League (NRL); underpinned by a $600 million Australian Government investment package over a 10-year period. It’s major progress for a pacific country where Rugby league isn’t just popular. PNG is the only country […]
The Forgotten Maths That Transformed Sport - BLOG The Forgotten Maths That Transformed Sport Can a mathematical formula grow a sport’s popularity? In 1935, Speedway proved it could, using Balanced Incomplete Block Design (BIBD) to create an event format as thrilling as it was fair. As leagues compete for fans in a crowded, multi-platform marketplace, should they take inspiration from Speedway’s highlight-friendly […]
BRAND EQUITY under the spotlight - BLOG BRAND EQUITY under the spotlight Ever wonder why the big brands, spend the big bucks on the Olympic Games when there isn’t a perimeter board or a shirt front to be covered in a logo? After all, it is not as though the brands who can afford these fees are struggling to achieve awareness. […]
My Thoughts on Ladies Golf - BLOG My Thoughts on Ladies Golf I did it! I played my first round of golf! In just 18 months from the first swing at a ball to a proper game. It’s probably been more like a number of months actively playing/ practising… there have been different breaks in between (e.g. winter, busy life and […]
There’s PROGRESS in stillness - BLOG There’s PROGRESS in stillness Natarajasana – Dancer Pose: this pose is somehow poetic… it’s challenging, strong and elegant at the same time. It requires focus, patience and perseverance. And it coaches balance, strength and flexibility. For me, this picture demonstrates PROGRESS, my personal progress. Yoga got me through the lockdown, when the world stood […]
Some thoughts on Community Sponsorship - BLOG Some thoughts on Community Sponsorship LOCAL SPONSORSHIP. WHY? Why does a B2B company with international focus and clients sponsor local entities? BECAUSE WE CAN. BECAUSE WE CARE. BECAUSE WE ARE CURIOUS. Here’s the story in short: Platformation Enterprise Services Ltd. offers expertise in sport busines on a global level. Being involved in multinational projects, consulting big […]