Work
Rights holder for a global triathlon event series
The situation
Supertri is a fast-growing triathlon format designed for broadcast and digital audiences, with a strong focus on media delivery and commercial growth.
As the series expanded, Supertri required ongoing support to understand media performance, strengthen sponsor value and manage an increasingly complex global broadcast footprint.
The need
Supertri needed consistent, reliable insight into how their events were being delivered across broadcast and digital channels, and how that delivery supported commercial objectives.
Alongside this, they required practical support in managing broadcaster distribution and identifying opportunities to extend reach into new markets.
Our approach
We provide ongoing exposure analysis and audience insight across broadcast, digital and social channels, giving Supertri a clear view of sponsor delivery, asset performance and global audience distribution.
This insight is delivered through accessible reporting and dashboards designed to support day-to-day decision making rather than retrospective reporting.
Alongside this analytical work, we have supported Supertri through consultancy and hands-on management of broadcaster distribution, drawing on media data and market knowledge to inform coverage strategy and secure new agreements.
The outcome
The work has given Supertri a clearer understanding of how their media performance supports sponsor value and commercial growth.
The insight is used to guide planning, optimise delivery and support ongoing discussions with sponsors and broadcasters. Our continued involvement has also supported the expansion of Supertri’s broadcast distribution as the series has grown internationally.
Services
Platformation has been supporting Supertri (formerly Super League Triathlon) since 2022. Their global monitoring of our media performance across both broadcast and digital/social media has been exceptional - detailed and accurate throughout. The cutting-edge systems employed have provided greater insight into not only our Key Commercial Performance Indicators but have also revealed opportunities for optimisation of value for both our broadcast product and the ROI for our sponsors. The reporting has been clear and accessible, presented in a practical, helpful manner through modern platforms and dashboards, not to mention the personal availability of the team throughout. Based on this, we also engaged Platformation in 2023 to manage our broadcaster relations. Since then, they have overseen our broadcaster accounts and secured numerous new agreements around the globe.
Their access to and understanding of media data and the broadcast landscape has been invaluable, and their network and contacts have proved fruitful on multiple occasions. We wholeheartedly recommend Platformation and can vouch for their capabilities and enthusiasm to help their clients succeed.
Our Services
We support organisations at different stages of the sponsorship lifecycle, from understanding value to applying insight in practice. Each service addresses a specific question, while together they provide a clear, connected view of sponsorship performance.
Client Solutions
We support the different audiences involved in sponsorship decisions, each approaching value from a distinct perspective.
What they share is the need for credible, independent evidence to support confident commercial choices.
Advising on, structuring, or activating sponsorship partnerships
Objective sponsorship insight to support confident Agency recommendations when value, pricing, or performance are challenged.
Investing in sponsorship to drive brand and commercial outcomes
We help Brands evaluate whether sponsorship investment is delivering value, connecting ROI, exposure and impact to support confident, evidence-led decisions.
Owning, managing, or commercialising sponsorship rights
Rights Holders are responsible for maximising the value of sponsorship assets while balancing pricing, renewal and long-term partner relationships. Understanding what assets deliver in practice, and how that value stands up in negotiation, is essential.