Work
Technology supplier for water sports competitions
The situation
MarkSetBot had developed an innovative product for water sports competitions and was preparing for wider market entry.
As a young business, they needed a clearer view of market size and opportunity to support future planning, business development and fundraising discussions.
The need
MarkSetBot needed to understand where genuine commercial opportunity existed and how to prioritise markets and prospects.
The priority was to replace assumptions with evidence that could support a credible business plan and give potential investors confidence in the scale and structure of the opportunity.
Our approach
We designed a structured market assessment to define the potential demand for MarkSetBot’s technology across water sports competitions globally.
The work involved identifying relevant competition formats and organisations, assessing market size and viability, and building a clear, prioritised acquisition list. Each step of the process was documented to ensure transparency and repeatability.
The findings were brought together in an expertise report designed to support both internal decision making and external conversations with partners and investors.
The outcome
The work gave MarkSetBot a clearer understanding of their addressable market and where to focus business development effort.
The insight supported future planning and helped underpin marketing and fundraising activity with evidence rather than aspiration.
Services
Platformation did a great job for MarkSetBot on this project. It really helped launch both our marketing and fundraising efforts. We highly recommend them!
Our Services
We support organisations at different stages of the sponsorship lifecycle, from understanding value to applying insight in practice. Each service addresses a specific question, while together they provide a clear, connected view of sponsorship performance.
Client Solutions
We support the different audiences involved in sponsorship decisions, each approaching value from a distinct perspective.
What they share is the need for credible, independent evidence to support confident commercial choices.
Advising on, structuring, or activating sponsorship partnerships
Objective sponsorship insight to support confident Agency recommendations when value, pricing, or performance are challenged.
Investing in sponsorship to drive brand and commercial outcomes
We help Brands evaluate whether sponsorship investment is delivering value, connecting ROI, exposure and impact to support confident, evidence-led decisions.
Owning, managing, or commercialising sponsorship rights
Rights Holders are responsible for maximising the value of sponsorship assets while balancing pricing, renewal and long-term partner relationships. Understanding what assets deliver in practice, and how that value stands up in negotiation, is essential.