Work
Rights holder for aquatic sports across Europe
The situation
European Aquatics is the governing body for aquatic sports across Europe, responsible for major international competitions and a complex commercial portfolio linked to flagship events.
As their events and partnerships evolved, they needed a clearer understanding of how commercial value was being created and how their audiences supported future sponsorship conversations.
The need
European Aquatics needed to understand what value their sponsorship assets were delivering in practice, and how insight into audiences and exposure could support stronger planning and commercial discussions going forward.
In particular, they wanted to move beyond assumptions and gain evidence that could be used consistently across events and markets.
Our approach
We combined exposure analysis of broadcast coverage from a flagship event with a detailed review of sponsorship assets and brand presence to understand how value was being delivered through media and event activity.
This was supported by market research focused on people interested in aquatic sports, profiling audiences at a European level and within selected priority countries. The aim was to connect sponsorship delivery with audience characteristics, interests and commercial relevance.
The work was designed to provide a connected view of exposure, assets and audiences, rather than treating each element in isolation.
The outcome
The analysis gave European Aquatics a clearer picture of how sponsorship value was created across their events and where future potential existed within their commercial portfolio.
The insight is now used as a planning tool for future events and supports more confident internal and external conversations around sponsorship value, audience fit and commercial direction.
Services
European Aquatics is undergoing a phase of development, with ambitious plans to advance the commercial programme and other related aspects of our organisation and events. To achieve our goals, we recognise the importance of a solid, data-driven approach, supported by clear metrics and measurements to guide both strategy and execution. We commissioned Platformation to assist with these steps, beginning with a status quo assessment of our current position. The due diligence, attention to detail and strong application of experience and innovation produced an extremely insightful and granular report, providing us with significant food for thought. We are a complex organisation with responsibilities across multiple sports and a wide range of stakeholders; Platformation understood and respected this and tailored their reporting and outputs accordingly.
Platformation has shown outstanding attentiveness to our business and its challenges. Their work has been thorough and pragmatic, and we have valued the productive relationship we have established. We are already engaged in the next phases of our development plan with their support. We would be pleased to recommend Platformation further, noting the quality of their work and expertise, as well as the exceptional level of service they provide as a trusted partner for our organisation.
Our Services
We support organisations at different stages of the sponsorship lifecycle, from understanding value to applying insight in practice. Each service addresses a specific question, while together they provide a clear, connected view of sponsorship performance.
Client Solutions
We support the different audiences involved in sponsorship decisions, each approaching value from a distinct perspective.
What they share is the need for credible, independent evidence to support confident commercial choices.
Advising on, structuring, or activating sponsorship partnerships
Objective sponsorship insight to support confident Agency recommendations when value, pricing, or performance are challenged.
Investing in sponsorship to drive brand and commercial outcomes
We help Brands evaluate whether sponsorship investment is delivering value, connecting ROI, exposure and impact to support confident, evidence-led decisions.
Owning, managing, or commercialising sponsorship rights
Rights Holders are responsible for maximising the value of sponsorship assets while balancing pricing, renewal and long-term partner relationships. Understanding what assets deliver in practice, and how that value stands up in negotiation, is essential.