Services
A clear framework for sponsorship decisions
Organisations face different sponsorship questions at different stages, from establishing value through to applying insight in live commercial decisions. Our services are structured to meet those needs, each focused on a specific aspect of sponsorship value while remaining part of a coherent whole.
Used individually or combined deliberately, they provide a clear, connected view of performance that supports pricing, renewal, investment and longer-term planning, rather than isolated analysis or one-off reporting.
Platformation did a great job for MarkSetBot on this project. It really helped launch both our marketing and fundraising efforts. We highly recommend them!
Matthew Morin
A valuable partner offering constructive input and innovation from across the world of football and beyond.
Petr Zascherinsky
Platformation have provided great insight and recommendations across our broad, diverse portfolio of events and content.
Walter Böhm
Andrew’s experience and understanding of the field offered great confidence and the rigour they applied to such a complex challenge was best in class.
Fiona Fletcher-Smith
Andrew and his international network of suppliers delivered a comprehensive set of valuable insights.
Simon Thomas
Resourceful and skilled, with a fantastic network and incredible experience. A valued and trusted business partner.
David Sim
Client Solutions
We support the different audiences involved in sponsorship decisions, each approaching value from a distinct perspective.
What they share is the need for credible, independent evidence to support confident commercial choices.
Advising on, structuring, or activating sponsorship partnerships
Objective sponsorship insight to support confident Agency recommendations when value, pricing, or performance are challenged.
Investing in sponsorship to drive brand and commercial outcomes
We help Brands evaluate whether sponsorship investment is delivering value, connecting ROI, exposure and impact to support confident, evidence-led decisions.
Owning, managing, or commercialising sponsorship rights
Rights Holders are responsible for maximising the value of sponsorship assets while balancing pricing, renewal and long-term partner relationships. Understanding what assets deliver in practice, and how that value stands up in negotiation, is essential.
Delivered Work
We provide independent analysis to rights holders, brands and agencies on sponsorship decisions where evidence must be clear, credible, and commercially grounded, and able to withstand both internal and external scrutiny.
Insights and Analysis
Our Insights bring together research, reporting and observations, from our work across sponsorship, media, and events. They range from structured reports to practical commentary, focused on understanding what is happening, why it matters, and how evidence should be interpreted.
How to define value in modern sponsorship
Boards want evidence. Stakeholders see value differently. Our framework for defining sponsorship value around purpose, performance and efficiency brings clarity before the contract is signed.
Will 2026 be a turning point for Super League’s TV rights?
An in-depth look at the growing gap between Super League and Prem Rugby broadcast valuations, and why market structure, not audience demand, is driving the difference.
Turning insight into action
Most sponsorship teams have plenty of data. Far fewer have insight that changes decisions. We examine the gap, and more importantly, and how to close it.
The hidden costs of poor evaluation
Most sponsorship bias isn’t deliberate. It’s human nature. We examine the pressures quietly shaping evaluation, and the structures that protect decisions from the consequences.