Brands
Investing in sponsorship to drive brand and commercial outcomes
Brands invest in sponsorship to achieve specific commercial and brand outcomes. Assessing whether that investment is working, and how different assets compare, is rarely straightforward.
Exposure alone does not explain impact. Brands need to understand what sponsorship is delivering beyond visibility, including how it influences audiences, perceptions, and behaviour. They also need credible evidence to justify spend, compare opportunities and make informed decisions about renewal and future investment.
We help Brands evaluate sponsorship performance with confidence, connecting activity to outcomes and providing a clear, evidence-led basis for investment decisions.
Improved investment decisions
Our work informs sponsorship investment decisions for brands operating at different scales, where clarity, comparison and accountability matter.
Use cases
- Reviewing sponsorship performance, effectiveness or ROI across assets
- Comparing assets, events or partnerships across markets or portfolios
- Preparing investment, renewal or exit decisions with confidence
- Justifying sponsorship spend internally or to external stakeholders
- Shaping future sponsorship and investment strategy decisions
Proven outcomes
- Greater confidence in sponsorship investment decisions
- Clearer comparison across sponsorship assets
- Stronger evidence to support internal and external discussions
Engagement model
- Integrated valuation, research and analysis
- Performance assessed beyond exposure alone
- A balanced view of sponsorship impact and value
Platformation did a great job for MarkSetBot on this project. It really helped launch both our marketing and fundraising efforts. We highly recommend them!
Matthew Morin
A valuable partner offering constructive input and innovation from across the world of football and beyond.
Petr Zascherinsky
Platformation have provided great insight and recommendations across our broad, diverse portfolio of events and content.
Walter Böhm
Andrew’s experience and understanding of the field offered great confidence and the rigour they applied to such a complex challenge was best in class.
Fiona Fletcher-Smith
Andrew and his international network of suppliers delivered a comprehensive set of valuable insights.
Simon Thomas
Resourceful and skilled, with a fantastic network and incredible experience. A valued and trusted business partner.
David Sim
Our Services
We support organisations at different stages of the sponsorship lifecycle, from understanding value to applying insight in practice. Each service addresses a specific question, while together they provide a clear, connected view of sponsorship performance.
Delivered Work
We provide independent analysis to rights holders, brands and agencies on sponsorship decisions where evidence must be clear, credible, and commercially grounded, and able to withstand both internal and external scrutiny.
Insights and Analysis
Our Insights bring together research, reporting and observations, from our work across sponsorship, media, and events. They range from structured reports to practical commentary, focused on understanding what is happening, why it matters, and how evidence should be interpreted.
How to define value in modern sponsorship
Boards want evidence. Stakeholders see value differently. Our framework for defining sponsorship value around purpose, performance and efficiency brings clarity before the contract is signed.
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