Global MMK GmbH and Platformation Enterprise Services Ltd. have a global cooperation deal and alliance, which combines the two organisations in their respective strengths in client acquisition, project management and general strategic direction.

Global MMK is a leading provider of media data and analysis in the field of sports worldwide. With a proprietary software and platform for data processing and management, we are able to provide state-of-the-art broadcast information, consulting services and exclusive insights into the sports media industry. We have served clients as diverse as the NBA, MLB, Bundesliga, Ligue 1 or Red Bull Media House.

Platformation provides premium consultancy and strategic insight for brands and rights holders in sports and entertainment. With extensive experience in sponsorship, media and fan engagement, as well as a wide-reaching market insight and access, Platformation consults and adds value to clients i.e. CAA11/UEFA, SailGP, the IOC, Red Bull, Tottenham Hotspur and Aston Martin F1, in terms of their strategic and pragmatic commercialisation of assets and IP.

The combination of cutting-edge data generation and processing, together with experienced insight and market knowledge presents a powerful proposition for clients. The ability to objectively understand your platform together with best practice guidance for optimisation and market execution is essential for cut through in a crowded sport and sponsorship environment.