The Sponsorship Decision Maker Survey
REPORT
With so many options open to sponsors across the fields of sport, music, entertainment – and beyond – how can you be sure that you are making the right decisions? Decisions that will be both mutually beneficial and commercially rewarding.
The trick is to establish the facts behind your sales pitches and negotiation techniques. It’s the only way to gain a real understanding of the market in which you operate.
The Inside Information
Platformation produced the industry’s first Sponsorship Decision Makers Survey in 2018.
This opinion forming report identified key stakeholders at more than 2,200 brands active in sponsorship with an annual turnover in excess of 50 million Euros.
We conducted exclusive interviews to uncover the true state of the sponsorship market. We identified future trends. And we examined the decision-making process as well as key investment aims and motivations.
Updated for a different world
Our latest 2022 edition of the Sponsorship Decision Maker Survey has gathered data from across this fast moving industry and surveyed hundreds of brands. It’s your most comprehensive step-by-step guide on how to navigate the sponsorship landscape, maximise the value of your investment and win big sponsors.
We delve into critical topics such as the global crisis and its impact on sports business, current and potential engagements, budget management, brand equity, intellectual property, key parameters, sustainability and more.
Backed by extensive research and analysis, our insights will guide you through everything you need to know – choosing the right brands, understanding their sales processes plus how and when to make your approach.