Evaluation and consultancy on the naming rights to the Tottenham Hotspur stadium.
“As part of our planning for the construction of our new stadium, we required an expertise and assessment of the value of the naming rights, which featured a number of unique features, such as a our innovative Sky Walk, the potential option on the local Tube Station, a potential permanent residency of an NFL franchise including all home games. Furthermore, we required a document that could not only be taken to potential sponsors and marketing partners but also to financial institutions involved in the funding of the build. We chose Platformation for the task due to the immense experience and reputation they could bring to the task and the resulting report was a credit to the work put in and provided a solid basis for our discussions and negotiations.”
Fran Jones, Head of Partnerships at Tottenham Hotspur FC
Evaluation and consultancy on the naming rights to the Tottenham Hotspur stadium.
“I got to know Andrew back in his days at Sport+Markt, where he looked after the Team/UEFA account on European Club competitions. Their work was always provided at a very high standard and there was a strong professional relationship in place. Some years later, I was involved advising SailGP, a startup Grand Prix sailing event. We engaged Andrew’s new company, Platformation, to provide research and analytical services in the major SailGP markets, for the purposes of measuring and understanding awareness, profile and image attributes in its first and subsequent seasons. I considered the project a success, as Andrew (and his international network of suppliers) delivered a comprehensive set of valuable insights. He is a good and reliable operator and I would endorse his work to anyone wants similar services.”
Simon Thomas, Senior Advisor at Colgan Bauer
Economic impact and feasibility study
“I got to know Andrew back in his days at Sport+Markt, where he looked after the Team/UEFA account on European Club competitions. Their work was always provided at a very high standard and there was a strong professional relationship in place. Some years later, I was involved advising SailGP, a startup Grand Prix sailing event. We engaged Andrew’s new company, Platformation, to provide research and analytical services in the major SailGP markets, for the purposes of measuring and understanding awareness, profile and image attributes in its first and subsequent seasons. I considered the project a success, as Andrew (and his international network of suppliers) delivered a comprehensive set of valuable insights. He is a good and reliable operator and I would endorse his work to anyone wants similar services.”
Simon Thomas, Senior Advisor at Colgan Bauer