The Dream Team
Getting on for a decade ago, two of us sat down in a Spaces meeting room, shut the door, and turned our phones off. Change was in the air.
We’d spent almost two decades growing and leading a practice that built one of the definitive models for placing a commercial value on sporting rights.
But the time had come to do something different. We wanted to marry our decades of experience and do it our way.
Our challenge was we hadn’t figured out what doing something different meant. So, that afternoon, with nothing but a flipchart and a gallon of coffee, we thrashed out what the hell it was we wanted Platformation to be. What resulted are the promises we made to ourselves.
We agreed that valuing a deal is what we are best at, but it’s the starting point. We’re in the business of relationships, so we want to get to know our clients better than their therapist, so we can help them use the valuation to achieve their goal.
We promised to cling jealously to our independence. We want to be free to use the best information for each project, not the information that suits any other agenda.
We made a vow to be honest with everyone. If our findings aren’t what a client wants to hear, that’s unfortunate, but that won’t stop us telling them straight.
We’re proud of what we created in that room. We created a manifesto to live up to, but more importantly, we created Platformation.
In seven short years we’ve grown a business and a reputation, and we’re honoured to serve some of the biggest brands in the world on some of the highest profile deals.
But most importantly, we still live by the promises we wrote on the flip chart, in that meeting room, fueled by coffee and a desire to do it our way.
Andrew Walsh
For over a quarter of a century Andrew has specialised in business development, consultancy and commercial strategy, with a particular emphasis on sports and entertainment marketing.
Always keen to deliver the bigger picture Andrew draws on his extensive contacts and relationships with leading brands, agencies, broadcasters, rights holders and insiders.
Fascinated by the many challenges of business improvement Andrew is proud of his track record of leading multi-national projects with a consistent record in hitting ambitious commercial targets.
Maria Walsh
Maria has enviable experience within the world of sport business and commercialisation. With business development in her blood, she loves to bring businesses and people together to achieve new commercial goals.
Chief among her many talents is Maria’s ability to analyse data. No more tables of dry facts and figures, but inspired conclusions that become tangible strategies for real action.
Fluent in three languages, and with the working knowledge of three others, Maria has a deep understanding of multicultural business relationships.
Noah Getz-Brzezinski
Noah is an Economics graduate from the University of St Andrews, where he authored a first-class dissertation on the commercialisation of British Rugby, using econometric modelling to explore the revenue impacts of potential league structures.
Since then, he has worked in sports consultancy, driving client success across sponsorship & broadcast rights valuations, economic impact consulting, and wider strategic operations.
Focused on the future of the industry, Noah has dedicated considerable thought to how the rise of AI and OTT platforms is reshaping the landscape, and how clients can capitalise on these changes for success. Noah steps in as Project Manager, where he will support both product development and account management for a number of key clients.
Sandra Greer
Sandra has 30+ years of experience devising and delivering market leading measurement, research and evaluation programmes for both brands and rights holders – including Heineken, Hilton, Jaguar Land Rover, Mastercard, SAVVY Gaming, Vodafone and Workday. Rights holders include British Cycling, ECB, World Aquatics, FIBA, FIVB, Loughborough Sport and England Golf.
Sandra specialises in using multiple data sets to provide holistic solutions and insights to drive strategy and works as an independent consultant.
She is a co course director of the European Sponsorship Associations’ “Introduction to Sponsorship Certificate” and also undertakes training for sponsorship research and evaluation of ROO and ROI. She isa member of the European Sponsorship Association and a Certified Member of the Market Research Society and holds the MRS Diploma.